02 · BRAND STRATEGY

BRAND STRATEGY & DEVELOPMENT

BRAND STRATEGY & DEVELOPMENT

Market research, brand positioning, brand story, identity, and brand guidelines.

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BRAND

Brand strategy project image

CAPABILITIES

Our brand strategy work combines customer and market insight with positioning, concept development, naming, brand story, messaging, tone of voice, visual identity, guidelines, packaging, signage, and digital direction.

COORDINATED SCOPE

Connected when it adds value. Luma can bring together strategy, brand, space and marketing around one customer and commercial direction. Each service can also be commissioned independently.

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