04 · MARKETING STRATEGY
Marketing strategy, content production, KOL management, SEO/SEM, and event concept & execution.
Discuss Your Marketing
MARKETING
CAPABILITIES
Marketing capabilities include strategic review, audience and market insight, messaging, content planning, social direction, partnership coordination, paid media, events, activations, and ongoing support.
Clarity comes before content and media spend. We first define the commercial priority, audience, offer, market context, key messages, content pillars, channels and campaign priorities—then move into execution.
COORDINATED SCOPE
Connected when it adds value. Luma can bring together strategy, brand, space and marketing around one customer and commercial direction. Each service can also be commissioned independently.